Motion GraphicAdvertisingWeb Design
The Futon Shop is an online and offline furniture store specializing in creating chemical-free and natural furniture.The Futon Shop is a local business based in San Francisco. The company focuses more on digital marketing rather than massive paid advertising across all channels.
My role at TFS is art directing and designing digital campaigns, including social, banner ads, and emails based on in-depth analysis. What I focused on was building a brand identity for each channel with different strategies. Because each channel has aimed at different target audiences, I set unique design strategies based on analyzed data.