The Project
Real Food Real Stories is a non-profit organization that
provides podcast captures of stories of food changemakers shared live at our storytelling events,
with additional interviews and notes from the field.
Adding personality and making visual stories make the brand powerful.
My Role
I volunteered to participate in a design marathon for the institution.
We have to make sure to work closely with clients and get feedback and insights for the evolution.
We created a design template based on a reference for all the digital platforms in the future.
I worked with a team, brainstormed, designed illustrations, and updated cohesive design templates aligned with
the previous design style based on their vision.
We create designs that are welcoming, exuding a happy energy and down-to-earth feel.
At each stage, we take into account the goals and users to establish a precise visual system encompassing
typography, color, and composition. By establishing systematic guidelines, we provide long-term advantages for the brand's success.
{Strategy}
The client wants marketing templates that emphasize elements of intimate and friendly emotion. I ensured RFRS's voice was warm and genuine and reflected the idea that sharing stories was empathic.
{Result}
Our content strategy called for storytelling and editorial content to enable to raise the volume of bolstered support. This makes it possible to visually emphasize certain elements within a message while at the same time maintaining the brand's recognisability.