Lush is a restaurant concept that delivers interactivity and DIY farming in an upscale setting. Customers harvest their own ingredients that the chef will later use to prepare their meal.

Beyond coming up with the business plan, I also mocked up the website, branding, and marketing materials to help bring this vision to life. The fundamental concept of the restaurant is upscale, family-friendly, and organic. I used dark green, gold, black as primary colors, so customers feel exclusive. I added sketched illustrations that give a mood of sustainability.